Bing!

Microsoft’s new decision engine ‘Bing’ was named to evoke the ‘aha’ moment (not ‘but it’s not Google’). Did your head go ‘bing’ after reading that explanation? Mine was a little more ‘ooooohhh…’

I gather there’s a lot of snide glances at the new search engine on the block but Bing’s image search functions has me rapt! If you’re like me, or my compatriots in design and illustration, and perform lots of quick referencing and visual research, you’re going to love the filtering functions and the easy navigation and organisation of your image search results.

The above was a piece for Business Week’s article about naming new products and companies, including Mars Candy’s x-rated ‘Fling’. Read all about it!