She Called Me Red is a world-first, live documentary for Instagram about the Rohingya refugee crisis, told from the personal perspective of 21-year-old Yunus and his family. Yunus’s family fled a military offensive by the Myanmar army that has been described by the United Nations as a “textbook example of ethnic cleansing” of the Rohingya people.

The stories of Yunus’ escape, his new life in Australia and his family who remain in a refugee camp are told with a combination of text, art, data visualisation, user-generated content, professional photography and videos sent directly from the Thangkali Refugee Camp, Cox’s Bazar in Bangladesh.

CREDITS

Reporter - Michael Green
Producer / Editor - Kylie Boltin
Photographer - Chris Hopkins
Photographer - GMB Akash
Additional video from Yunus’s brother, Jares
Publisher - SBS Australia

The documentary’s launch coincided with SBS Radio’s newly launched Rohingya language services and aims to show how mobile technology and social media plays a part in connecting those fleeing their countries try and stay connected with their loved ones and homelands.

She Called Me Red takes its name from Yunus’ childhood in Myanmar, where before being forced to flee, his grandmother dubbed him “Lalaya” – or red – because of his pale skin that easily burnt in the sun.

PRESS

She Called Me Red: SBS launches world-first, live Instagram documentary, SBS Australia

HONORS

Webby Awards 2019, Best Photography & Graphics, Social Category, Honoree
Walkley Awards 2018, Innovation category, Finalist
Premier’s Multicultural Communications Awards 2019, Public Interest Award, Finalist